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Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-thoughts-of-the-past
Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved September 27, 2024, from