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Brand , Mayumi, Marcondes and Aleixo (2015a, June 15). Coca Cola's real-time intelligence. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/coca-cola-s-real-time-intelligence
Paiva and Mayumi (2009a, November 19). Brands and consumers co-creation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brands-and-consumers-co-creation