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Harding and Nacher (1988a, September 01). Simulated test markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/simulated-test-markets-3246
Nishikawa, T. (1988a, June 15). New product development based on Japanese consumer tastes in the area of electronics and home appliances. ANA - ESOMAR. Retrieved September 27, 2024, from
Pring and Burgess (1988a, June 15). Moving forward with innovative research technology. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/moving-forward-with-innovative-research-technology
Kuga, M. (1988a, June 15). Kao's marketing strategy and marketing intelligence system. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/kao-s-marketing-strategy-and-marketing-intelligence-system
Maiani, Van Scbijndel and van der Vegt (1987a, September 01). From clay model to consumer satisfaction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-clay-model-to-consumer-satisfaction
Pagano, C. (1987a, September 01). New consumers, product innovation and product renovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-consumers-product-innovation-and-product-renovation
Ehrenberg, A. S. (1987a, June 15). Buyer behaviour and new product development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/buyer-behaviour-and-new-product-development
Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved September 27, 2024, from
Greenhalgh, C. (1986a, August 01). Research for new product development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-for-new-product-development