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Case studies

A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation with people merge in an original way. The...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
May 7, 2009
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Citation

Cardani and Ventura (2009a, May 07). A case of corporate communication through media synergy. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/a-case-of-corporate-communication-through-media-synergy