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Rivera and Olivencia (1997a, June 15). The other side of the coin (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-other-side-of-the-coin-spanish-
Rivera and Olivencia (1997a, May 01). The other side of the coin . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-other-side-of-the-coin-
Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/screening-successful-new-products-around-the-world