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Messina and Barbero (1989a, June 15). Adjustment of advertising to continually developing values: An operative model of analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Wilkins, Clemens and Deacon (1988a, September 01). Beyond presence. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-presence
Speetzen, R. (1988a, September 01). Quality of exposure and advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-of-exposure-and-advertising-effectiveness
Basu and Parfitt (1988a, September 01). Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India. ANA - ESOMAR. Retrieved September 27, 2024, from
Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising
Denny, M. (1988a, May 04). Researching a mobile population. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-a-mobile-population
Hooley, Wilson and Wigodsky (1987a, October 26). The ADTRAC model for advertising tracking. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-adtrac-model-for-advertising-tracking
Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools
Hayes and Otker (1987a, September 01). Judging the efficiency of sponsorship. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/judging-the-efficiency-of-sponsorship