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Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-
Rasheed and Jamil (2016a, June 15). Brand activation... the good, the bad and the ugly . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-activation-the-good-the-bad-and-the-ugly-
Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-
Temming and De Ruyck (2015a, November 18). The Danone activation studio. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-danone-activation-studio
Choate and Maxwell (2015a, October 01). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight-8581
Perrem and Cunningham (2015a, October 01). Irish cities uncovered. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/irish-cities-uncovered-8579
Choate and Maxwell (2015a, June 15). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight
Freehauf, Lozier and Maves (2015a, June 15). Insight to action: Using survey data to target customers and increase ROI through digital media. ANA - ESOMAR. Retrieved September 27, 2024, from