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Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising
Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-science-of-engagement
Prasad, Grobler and Sharma (2016a, June 15). Red alert. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/red-alert
Ellis and Greenbank (2015a, June 15). Watching the devices. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/watching-the-devices
Smith, M. E. (2015a, June 15). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience
Keller and Prassek (2014a, June 15). Treasure hunt. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/treasure-hunt
Wang and Tang (2014a, June 15). Games as an emotionally driven experience . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/games-as-an-emotionally-driven-experience-
Salgado-Montejo, Velasco, Spence, Olier and Uribe (2013a, June 15). Old meets new. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/old-meets-new