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Dierks and Wild (1998a, October 20). Benefits of radio advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/benefits-of-radio-advertising
Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-in-the-media-mix