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Franz, Wild and Domke (2002a, June 14). TV needs radio. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-needs-radio
Domke and Wild (2001a, April 01). Radio sells. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-sells
Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/with-and-without-help
Dierks and Wild (1998a, October 20). Benefits of radio advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/benefits-of-radio-advertising
Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-tv-campaigns-work
Wiedemann and Wild (1986a, June 15). The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour. ANA - ESOMAR. Retrieved September 27, 2024, from