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Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-
Vergult, Schenck and Schillewaert (2006a, February 06). Calculating the eROI for pharmaceutical websites. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/calculating-the-eroi-for-pharmaceutical-websites