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Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved September 27, 2024, from
Vineall and Goodyear (1976a, September 01). From hats, rabbits and magicians to the present day . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-hats-rabbits-and-magicians-to-the-present-day-