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Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe
Sheppard, A. (1979a, February 01). Product innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-innovation
Stammers, H. R. (1977a, March 01). Use of the shape technique for forecasting pharmaceutical markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/use-of-the-shape-technique-for-forecasting-pharmaceutical-markets
Bowen, P. D. (1976a, November 24). New product registration and introduction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-registration-and-introduction
Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fiesta
Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products
Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-validation-of-marketing-models