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Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
Rouas, J. (1980a, June 15). The application of a long and medium term M.M.I.S.A.T Colgate-Palmolive. ANA - ESOMAR. Retrieved September 27, 2024, from
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
Tuck and Harvey (1980a, January 01). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand--1895
Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press
Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children
Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects