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Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/promoting-and-managing-innovation-in-future-product-development
Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Levy, J. D. (1988a, June 15). The negative exponential. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-negative-exponential
Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved September 27, 2024, from
Schlund, W. (1987a, September 01). A new way of predicting design acceptance (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance-german-
Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools
Baden, Boerema and Bon (1987a, September 01). Computer assisted interviewing in a face to face situation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/computer-assisted-interviewing-in-a-face-to-face-situation
Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Dagradi, Spataro and Frontori (1987a, September 01). The structure chart. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-structure-chart