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Florovits, Kozári and Hoffmann (2008a, June 16). The network of favours. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-network-of-favours
North and Holden (2008a, June 01). Audience value across media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/audience-value-across-media
Hess and Besprosvan (2008a, June 01). Where do you really watch when you are seeing?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/where-do-you-really-watch-when-you-are-seeing-
Beal, Riebe and Driesener (2008a, June 01). The effect of recency of ad exposure on purchasing across categories and media. ANA - ESOMAR. Retrieved September 27, 2024, from
Fitzgerald, J. (2008a, June 01). Measuring responsiveness from a 360° angle. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-responsiveness-from-a-360-angle
Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/insight-into-action
Chandrashekhar, Kapadia and Srivastava (2007a, June 03). Reaching the elite. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reaching-the-elite
Hallward, J. (2007a, June 03). Measure twice and cut once. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measure-twice-and-cut-once
Calder and Malthouse (2007a, June 03). Measuring involvement with editorial content. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-involvement-with-editorial-content