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Bond and Debacq (1998a, September 01). Research in new product development . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-in-new-product-development-
Theunens and Crossman (1988a, June 15). Developing a volume estimation procedure for new agrichemicals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-volume-estimation-procedure-for-new-agrichemicals
Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement
Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
Montemayor-Orr, M. C. (1987a, June 15). The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry. ANA - ESOMAR. Retrieved September 27, 2024, from
Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved September 27, 2024, from
Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-
Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved September 27, 2024, from
Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process