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Research reports

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012
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Citation

B.V. et al. (2012a, November 28). Celebrating change. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/celebrating-change


Research papers

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
September 15, 2010
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Citation

Bakken, D. G. (2010a, September 15). Riding the value shift in market research. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research