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Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations
Spence and Teer (1971a, August 01). Demand studies in the field of leisure and recreation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/demand-studies-in-the-field-of-leisure-and-recreation
Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making. ANA - ESOMAR. Retrieved September 27, 2024, from
Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved September 27, 2024, from
Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers
Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-outline-of-below-the-line-
Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research
Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved September 27, 2024, from