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Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-integrated-marketing-planning-system