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Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-attitudes-and-behaviours
Burton, Khammash and Allan (2006a, September 17). Electronic word-of-mouth . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/electronic-word-of-mouth-
Loch and Kidd (2006a, June 15). Building the corporate brand . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/building-the-corporate-brand-
Carter, H. (2005a, November 15). Understanding the new 'elite' consumers in Central and Eastern Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-the-new-elite-consumers-in-central-and-eastern-europe
DeLamar, Galvin, Novack and Halling (2005a, November 13). Applications of motivation research in technology markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/applications-of-motivation-research-in-technology-markets
Loch and Kidd (2005a, February 01). Building the corporate brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/building-the-corporate-brand
Das, S. (2004a, October 10). Building strong, better brands - Looking beyond the obvious!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/building-strong-better-brands---looking-beyond-the-obvious-
Ashman, Moskowitz, Rabino and Minkus- McKenna (2003a, October 26). The shopper's mind. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-shopper-s-mind
Zeman and Kugel (2003a, June 20). CTM relevance . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ctm-relevance-