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Korf, Kunzer and Nausch (1992a, September 01). The brand triad in Europe . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-brand-triad-in-europe-
Nausch, Kunzer and Korf (1992a, September 01). The brand triad in Europe (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-brand-triad-in-europe-german-