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Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved September 27, 2024, from
Keller, Walkowski and George (2023a, February 20). Qualitative Research: Staying Current & Looking Ahead. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-staying-current-looking-ahead