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Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved September 27, 2024, from
Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved September 27, 2024, from