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Wilson, A. D. (1967a, June 15). Research among travel agents. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-among-travel-agents
Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers
Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/non-awareness-and-non-usage
d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved September 27, 2024, from
Nowik, H. (1963a, June 15). The use of retailer panel for test marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-retailer-panel-for-test-marketing
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes
Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved September 27, 2024, from
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-