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B.V., E. (1991a, November 01). Marketing and research today (November 1991). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-november-1991-
Jones, J. P. (1991a, June 15). Over-promise and under-delivery. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/over-promise-and-under-delivery