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Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/response-to-magazine-and-television-advertising
, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-report-on-consumer-reactions-to-the-national-giro-bank
, C. (1978a, April 01). Nutty commercial research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/nutty-commercial-research
, C. (1978a, March 01). Harmony colourant advertising research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/harmony-colourant-advertising-research-
Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns
, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo
, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments
, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/prudential-tv-advertising-pretest-
, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/black-magic-advertising