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Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness