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Kearon, Karaagaçli, Hackett, Hollingworth and Bauer (2013a, June 15). Think big. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/think-big
Bauer and Peters (2013a, June 15). Leveraging predictably irrational decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/leveraging-predictably-irrational-decisions