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Cristofani, A. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sponsorship-2691
Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-book-as-a-mass-product
Biglia and Mazzini (1985a, November 06). Horse racing sponsorship. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/horse-racing-sponsorship
Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sponsoring-impact-and-how-to-read-it
Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/-below-the-line-and-sponsoring-
Biglia and Cagnasso (1985a, November 06). Lancia 1984 grand galá. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/lancia-1984-grand-gal-
Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
Volk, R. (1985a, November 06). A case of telemarketing contribution to success in below-the-line activities. ANA - ESOMAR. Retrieved September 27, 2024, from
van Hamersveld, M. (1985a, November 06). Introduction to the seminar. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/introduction-to-the-seminar-2686