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Volat and Goodwin (1994a, June 01). Traditional medical journal ad testing considerations for the Japanese market. ANA - ESOMAR. Retrieved September 27, 2024, from
Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved September 27, 2024, from
Gerson, G. (1994a, June 01). The pharmaceutical information center... A major resource for decision making. ANA - ESOMAR. Retrieved September 27, 2024, from
Atkinson, B. (1994a, June 01). The sales manager. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-sales-manager
Henson and Rogers (1994a, June 01). The role culture has in international pharmaceutical strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-culture-has-in-international-pharmaceutical-strategy
Lawson, B. (1994a, June 01). Value of a forecast or putting the pieces together. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/value-of-a-forecast-or-putting-the-pieces-together
Parker, N. R. (1994a, June 01). Docs and stocks. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/docs-and-stocks
Bowditch, A. J. (1994a, June 01). We're out of the trenches. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/we-re-out-of-the-trenches
Korczak, D. (1994a, June 01). The German health care system. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-german-health-care-system