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Spackman, N. (1981a, June 15). Researching the market for new publications. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-the-market-for-new-publications
Clemens, J. (1979a, November 01). Measuring editorial needs . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-editorial-needs-
Brüdgam and Studynka (1977a, March 01). Practical experiences with forecasting. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/practical-experiences-with-forecasting
Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting
Truchot, D. (1975a, August 01). Efficiency analysis of a sales force. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/efficiency-analysis-of-a-sales-force
Truchot, D. (1975a, August 01). Efficiency analysis of a sales force (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/efficiency-analysis-of-a-sales-force-french-
Wills and Midgley (1974a, December 04). Management information system for the retail menswear industry. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/management-information-system-for-the-retail-menswear-industry
Makridakis and Wheelwright (1971a, June 15). A comparison of sales forecasting methods. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-comparison-of-sales-forecasting-methods
Dobbenberg and Schild (1970a, September 01). Market research as an aid for premium buying policy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-as-an-aid-for-premium-buying-policy