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de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/team-based-brand-building
Munzinger, U. (1994a, June 15). Brand management and brand measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-management-and-brand-measurement
Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-building-brands-to-building-businesses
Gordon and Restall (1992a, June 15). Brands: The missing link. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brands-the-missing-link
Comber and Gordon (1992a, June 15). Building on product quality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/building-on-product-quality
Brookin, R. M. (1992a, June 15). Glocalisation in Asia Pacific. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/glocalisation-in-asia-pacific
Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sales-promotion