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Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-budget-open-discussion
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper
Batham, W. G. (1974a, May 01). Research budgeting in the client company. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-budgeting-in-the-client-company
Thicker and McIntosh (1973a, January 01). The use of sampling frames in industrial market research in the UK. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-sampling-frames-in-industrial-market-research-in-the-uk
Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved September 27, 2024, from