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Mckenna, Patwardhan and Goodfriend (1995a, June 01). Developing integrated forecasts in an increasingly complex, global pharmaceutical market. ANA - ESOMAR. Retrieved September 27, 2024, from
Mckenna, W. F. (1988a, June 15). Electronic single source consumer panels. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/electronic-single-source-consumer-panels
Mckenna, W. F. (1986a, June 15). In home electronic measurement of consumer behavior. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/in-home-electronic-measurement-of-consumer-behavior