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Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved September 27, 2024, from
Zeman, M. (2002a, June 12). Online audience distribution and duplication . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/online-audience-distribution-and-duplication-
Chandler-Pepelnjak, J. (2002a, June 12). Forecasting reach, frequency and GRPs on the Internet. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-reach-frequency-and-grps-on-the-internet
Klein and Lonnie (2002a, June 12). Online research alternatives. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/online-research-alternatives
Clarke, J. (2002a, June 12). Reaching children online . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reaching-children-online-
Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/site-centric-measurement-
Hughes, G. (2002a, June 12). Interpreting the new online advertising effectiveness measures . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/interpreting-the-new-online-advertising-effectiveness-measures-
Haering, H. (2002a, June 12). Monitoring Internet audience measurement panels . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/monitoring-internet-audience-measurement-panels-
O'Connell, F. (2002a, June 12). User-centric Internet measurement and its role in media planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/user-centric-internet-measurement-and-its-role-in-media-planning