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Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/innovation
Leroy-Sharman and Tinn (1987a, June 15). Pricing research what should we actually remeasuring?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pricing-research-what-should-we-actually-remeasuring-
Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/profit-from-planned-publishing
Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/-below-the-line-spending-the-need-for-understanding-and-control
Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-book-as-a-mass-product
Ziesel, H. (1981a, August 23). Profit from research in social and legal context's . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/profit-from-research-in-social-and-legal-context-s-
Phillips and Falconer (1981a, August 23). Optimizing profitability through research amongst retail customers and staff. ANA - ESOMAR. Retrieved September 27, 2024, from
Willoughby and Worcester (1981a, August 23). The role of the employee in retail profitability. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-the-employee-in-retail-profitability
Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved September 27, 2024, from