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Katz, H. (1990a, June 15). Making molehills out of mountains: How major U.S. agencies are dealing with data overload . ANA - ESOMAR. Retrieved September 27, 2024, from
Hanhart, E. W. (1980a, June 15). Trend-analyse and early warning systems for marketing management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/trend-analyse-and-early-warning-systems-for-marketing-management