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Gordon, A. (2004a, September 19). Linking marketing decisions with consumer decision making. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/linking-marketing-decisions-with-consumer-decision-making
Carles, S. B. (1999a, September 01). Understanding customers' naive theories of high-tech products and services. ANA - ESOMAR. Retrieved September 27, 2024, from
Sommer, R. (1996a, June 15). Mind mapping. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mind-mapping
Swindells and Branthwaite (1995a, December 01). Capturing the complexity of advertising perceptions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/capturing-the-complexity-of-advertising-perceptions
Blackston, M. (1995a, September 01). Can advertising pre-tests predict the longevity of advertising effects?. ANA - ESOMAR. Retrieved September 27, 2024, from
Hammer, N. (1995a, June 15). Testing design via eye-movement analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/testing-design-via-eye-movement-analysis
Bradshaw, R. P. (1993a, June 15). The point of sale. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-point-of-sale
Bain, H. (1993a, June 15). What can consumer research tell us about why people wear perfume?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-can-consumer-research-tell-us-about-why-people-wear-perfume-
Maresti, B. (1992a, September 01). High definition method . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/high-definition-method-