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Fitzpatrick and Amos (2023a, October 05). How Heineken is future-proofing their growth strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-heineken-is-future-proofing-their-growth-strategy
Costello, T. (2023a, October 05). Turbocharged Takeaways 3. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/turbocharged-takeaways-3
McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/when-analytics-go-wrong