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Morel, J. F. (1989a, September 01). What I expect from my research department. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-i-expect-from-my-research-department
Morel, J. F. (1979a, October 01). Test marketing and simulation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-marketing-and-simulation