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Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted
Raben, Courtright, Lorch and Florès (2016a, June 15). Welcome to ESOMAR Congress 2016- #WOW. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/welcome-to-esomar-congress-2016--wow