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Brownlee and Puleston (2017a, December 04). The segmentation revival. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-segmentation-revival
Wheatley, Brownlee and Puleston (2017a, May 09). The segmentation revival. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-segmentation-revival-8992