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Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Corre and Bouroche (1987a, September 01). Geographical segmentation (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/geographical-segmentation-french-
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-
Kapferer and Laurent (1987a, September 01). Thresholds in brand awareness (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness-french-
Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function-french-
Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-marketing-aid-french-
Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation (French). ANA - ESOMAR. Retrieved September 27, 2024, from