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Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-
Kapferer and Laurent (1987a, September 01). Thresholds in brand awareness (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness-french-
Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function-french-
Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-marketing-aid-french-
Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition-french-
Ville, G. (1986a, June 15). Master and optimise the future of a brand (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand-french-
Tuvee, L. (1985a, June 15). A new challenge: Strategic research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-