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Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-launch-is-the-new-black-10726
Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-launch-is-the-new-black
B.V., E. (1991a, February 01). Marketing and research today (February 1991). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-february-1991-
, C. (1978a, April 03). Qualitative research on s 6 advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-s-6-advertising
, C. (1977a, April 01). Qualitative research into Lion Bar. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-lion-bar
, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material
, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/baby-ribena-advertising-test
, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster
, C. (1974a, May 03). Concept research on cheaper peas. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-research-on-cheaper-peas