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McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
Connolly, M. (1977a, June 15). The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland. ANA - ESOMAR. Retrieved September 27, 2024, from
Barnard, P. D. (1976a, April 01). The role and implementation of international marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-and-implementation-of-international-marketing-research
Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-hendry-system
Lunn, J. A. (1972a, June 15). Classifying consumers in the 1970s. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/classifying-consumers-in-the-1970s
Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-consumer-segmentation-using-a-standardised-technology
, C. (1970a, October 01). Exploratory research on pre-payments and self-collection for dry-cleaning. ANA - ESOMAR. Retrieved September 27, 2024, from
Wyss, W. (1967a, June 15). Summary. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/summary