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Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved September 27, 2024, from
Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/youth-in-flux
Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
Sanchez and Mata (2017a, June 15). Just kidding (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/just-kidding-spanish-
Gruhn and Klaer (2016a, November 16). The walking Z. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-walking-z
Dutta, S. (2016a, November 16). Domestic dudes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/domestic-dudes-8904
Bailey, N. (2016a, September 22). The world of short form video for post millennials. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials-8896
Duncan and Sternhagen (2016a, September 22). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness-8873
Henseler, Kim and Sharp (2016a, September 22). The potential power of digital creative. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-potential-power-of-digital-creative-8892