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O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-planning-language
O'Mulloy, J. B. (1971a, June 15). A move towards the ideal. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-move-towards-the-ideal
O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion