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Drake, Samuels and Penny (1981a, August 23). Britain at its best. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/britain-at-its-best
Penny, Hunt and Twyman (1971a, August 01). Product testing methodology in relation to marketing problems. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems